Your customers check WhatsApp 23 times a day. With 98% open rates and instant delivery, WhatsApp isn't just another channel—it's where conversations turn into customers. RADICA makes enterprise WhatsApp marketing simple.
Email open rates hover around 20%. SMS feels impersonal. Social media algorithms bury your content. WhatsApp cuts through the noise with 98% open rates and messages that feel like conversations, not campaigns.
With 2 billion monthly active users worldwide and deep penetration across Asia, WhatsApp is where your customers already spend their time. Now you can reach them there—at scale—with RADICA's WhatsApp Business API platform.
Everything you need to succeed with WhatsApp Business API
Send promotional campaigns to thousands of opted-in customers simultaneously. Rich media, buttons, and personalization included—no more one-by-one messaging.
Build intelligent chatbots that handle inquiries, qualify leads, and guide customers 24/7. Seamless handoff to human agents when needed.
Showcase your products directly in WhatsApp. Customers can browse, ask questions, and purchase without leaving the chat.
Real conversations, not just broadcasts. Let customers reply, ask questions, and engage naturally while your team manages everything from one inbox.
Sync WhatsApp conversations with your CRM automatically. Every interaction updates customer records for complete visibility.
Track delivery, opens, responses, and conversions. Understand what messages drive results and optimize your WhatsApp strategy.
How businesses drive results with WhatsApp
Launch product announcements, flash sales, and seasonal promotions with rich media that gets noticed. 98% open rates mean your message actually reaches customers.
Send order confirmations, shipping updates, and delivery alerts that customers actually read. Reduce "where's my order?" support tickets by 60%.
Reduce no-shows with timely WhatsApp reminders. Include reschedule options and location details right in the message.
Meet customers where they already are. Provide instant support via WhatsApp with chatbots handling common questions and agents handling complex issues.
Capture and qualify leads automatically through WhatsApp chatbots. Ask qualifying questions, schedule meetings, and route hot leads to sales.
Bring back inactive customers with personalized WhatsApp campaigns. Birthday offers, loyalty rewards, and win-back sequences that feel personal.
Understanding WhatsApp Business API conversation categories
Common questions about WhatsApp Business API
WhatsApp Business API is the official enterprise solution from Meta that allows businesses to send messages at scale, automate conversations, and integrate WhatsApp into their existing systems. Unlike the free WhatsApp Business app, the API supports unlimited agents, automation, and high-volume messaging.
WhatsApp Business App is free but limited to one device and manual messaging. WhatsApp Business API allows unlimited team members, automation, CRM integration, broadcast messaging to unlimited contacts, and chatbot capabilities—essential for businesses doing marketing at scale.
WhatsApp charges per conversation (24-hour window), with rates varying by country and conversation type. Marketing conversations cost more than utility or service conversations. RADICA provides transparent pricing with no hidden fees, plus the platform capabilities to maximize your ROI.
Yes, with WhatsApp Business API you can send promotional messages including offers, product launches, and marketing campaigns. Messages must be sent using pre-approved templates, and recipients must have opted in. RADICA helps you create compliant templates that get approved quickly.
RADICA is an official Meta Business Partner, so we can provision your WhatsApp Business API account directly. The process typically takes 1-3 business days and includes phone number verification and business verification with Meta.
Yes, customers must actively opt-in to receive marketing messages via WhatsApp. However, you can send transactional messages (like order updates) to customers who have provided their number during a purchase. RADICA provides opt-in collection tools to help you build your WhatsApp audience.
Join leading brands using RADICA to connect with customers on WhatsApp.
Official Meta Business Partner. Setup in 1-3 business days.