Stop doing marketing manually. RADICA's marketing automation platform lets you build sophisticated customer journeys, trigger personalized messages, and optimize campaigns automatically—so you can focus on strategy while automation drives results.
Marketing automation is the technology that handles repetitive marketing tasks automatically, so you can deliver personalized experiences at scale without burning out your team.
Instead of manually sending emails, segmenting lists, and tracking results, marketing automation lets you build workflows once and let them run. A customer abandons their cart? Automation sends the recovery sequence. A lead downloads a whitepaper? Automation nurtures them toward a sale. A customer hasn't purchased in 90 days? Automation re-engages them.
With RADICA, you get enterprise-grade marketing automation that's actually easy to use—visual builders, pre-built templates, and AI that optimizes everything from send times to channel selection.
Everything you need to automate, personalize, and optimize your marketing
Design complex customer journeys with our intuitive drag-and-drop interface. No coding required—just map out your ideal customer experience and let automation handle the rest.
Let machine learning automatically segment your audience based on behavior, preferences, and predicted actions. Send the right message to the right person at the right time.
Respond instantly to customer actions with automated triggers. Cart abandonment, browse behavior, purchase events—turn every interaction into an opportunity.
Measure what matters with comprehensive analytics. Track every touchpoint, attribute conversions, and continuously optimize based on real performance data.
Coordinate messaging across Email, SMS, WhatsApp, and Push from one platform. Ensure consistent experiences regardless of where customers engage.
Test everything—subject lines, content, send times, channels. Our testing engine automatically finds winners and applies learnings to future campaigns.
Launch proven campaigns in minutes, not weeks
Onboard new subscribers with a multi-touch welcome journey that introduces your brand and drives first conversion.
Recover lost sales with perfectly-timed reminders across email, SMS, and WhatsApp.
Build loyalty with order confirmations, shipping updates, review requests, and cross-sell recommendations.
Win back inactive customers with targeted campaigns based on their previous behavior and preferences.
Celebrate customer milestones with personalized offers that drive engagement and loyalty.
Guide prospects through your funnel with educational content and timely offers based on their engagement.
Real results from real businesses using RADICA
An online retailer implemented cart abandonment, browse abandonment, and post-purchase flows. Result: 28% increase in revenue from automated campaigns alone.
A bank automated their customer onboarding journey with triggered emails for document collection, KYC reminders, and product education.
A software company used behavioral triggers to identify engaged trial users and deliver targeted upgrade campaigns.
A retail chain automated their loyalty communications including point updates, tier changes, and personalized rewards.
Seamless integrations with the tools you already use
Common questions about marketing automation
Marketing automation is technology that manages marketing processes and campaigns automatically across multiple channels. It enables businesses to target customers with automated messages via email, SMS, WhatsApp, and other channels based on workflows and triggers you define—saving time while improving personalization and results.
Businesses using RADICA's marketing automation platform report saving 60% of time previously spent on manual marketing tasks. This includes automated campaign scheduling, triggered messages, lead scoring, and reporting—freeing your team to focus on strategy and creative work.
Email marketing focuses solely on email campaigns, while marketing automation encompasses the entire customer journey across all channels. Marketing automation includes email but also SMS, WhatsApp, push notifications, behavioral triggers, lead scoring, segmentation, and comprehensive analytics—all working together in automated workflows.
Most businesses can launch their first automated campaigns within 1-2 weeks using RADICA. Our platform includes pre-built templates and workflows, plus dedicated onboarding support to help you integrate your data sources and configure your first customer journeys quickly.
Yes, RADICA integrates with all major CRM platforms including Salesforce, HubSpot, Microsoft Dynamics, and Zoho. We also connect with e-commerce platforms like Shopify and WooCommerce, ensuring your marketing automation has access to complete customer data.
Absolutely. Marketing automation is valuable for businesses of all sizes. Small businesses often see the biggest impact because automation lets a small team achieve what would otherwise require a much larger marketing department. RADICA offers plans scaled to your needs.
Join 500+ enterprises using RADICA to turn manual campaigns into automated revenue machines.
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