Marketing Automation for Luxury & High-End E-commerce
Deliver personalized, white-glove digital experiences at scale. RADICA helps luxury brands maintain exclusivity while automating VIP engagement across Asia.
Challenges We Solve
Personalization at Scale
Deliver bespoke experiences to thousands of VIP clients without losing the personal touch.
VIP Client Management
Identify, segment, and nurture high-value customers with sophisticated clienteling automation.
Omnichannel Consistency
Maintain brand excellence across email, SMS, WhatsApp, and in-store experiences.
Use Cases
VIP Customer Identification & Nurturing
Automatically identify high-potential customers and enroll them in exclusive nurturing journeys with early access and personalized recommendations.
Exclusive Product Launch Campaigns
Create buzz with tiered access – VIPs first, then loyal customers, then general audience. Track engagement and purchase intent.
Post-Purchase Luxury Experience
Extend the luxury experience beyond purchase with care instructions, styling tips, and exclusive event invitations.
Digital Clienteling
Empower sales associates with automated client reminders, birthday campaigns, and personalized outreach suggestions.
Why Luxury Brands Choose RADICA
Brand-Safe Platform
Maintain brand standards with approval workflows and template controls.
China VIP Reach
Reach affluent Chinese consumers with guaranteed deliverability.
WeChat Integration
Connect with China luxury consumers on their preferred platform.
Trusted by Iconic Luxury Brands
Louis Vuitton, MCM, Chanel, Ermenegildo Zegna, and Moet Hennessy trust RADICA for their Asia marketing automation.
Results Luxury Clients Achieve
+45%
VIP engagement rate
+30%
Repeat purchase rate
+60%
Event attendance rate